Brief
I was asked by a bookstore owner named Mel, to craft a concept logo for her future inspired bookshop.
Solution
The weights of the logo represent symbolic traits of books opening and closing, these gestures also gave the type an elegance and prestige which represents the store in it’s entirety. The colours I chose re-enforce the idea of prestige and importance which all books carry, they are keepers of physical information for anyone who ventures into their pages.
