Brief
I was asked by my brother who is a passionate photography student to create an identity. By discussing the brief we identified he was inspired by a cameras potential to capture one unique moment in a frame. His shear passion for the practice is what captured me and made me invest in the project ultimately creating this brilliant concept.
Solution
Through understanding his process, I quickly figured out that his outcomes was based on finding clarity through the lens of his camera. In reaction to this I started to dabble with the idea of clarity which manifested into me distorting the mark I created before hand. In this the mark become more than just a logo, it morphed into a visual language unique to him, by distorting the mark it created this journey of finding the clarity within a composition.
